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About Advencher

Sure, the word adventure advencher conjures backpacking through the Himalayas or free-climbing El Capitan — but for me, it more often means taking a longcut through a local park, starting a new side project, or simply just navigating this crazy world with a sense of curiosity.

Hello there, I’m Dan Cederholm and I’m passionate about exploring, gear, design, making stuff, photography, and intentionally misspelling words. I previously co-founded Dribbble, a community for designers, and have been a designer, author, and speaker on design and web stuff for the last few decades. I also host a podcast for creative folks called The SimpleBits Show. Advencher Supply Co. is an intersection of a whole host of interests for me and I couldn’t be more excited to see where it leads. The mission here is pretty simple...

Be Genuine & Useful

I admire things that are made with purpose by real, caring humans. Things I personally want to see in the world and use every day. This classic quote from the Shaker tradition of furniture makers sums the goal up nicely:

camp“Don’t make something unless it is both necessary and useful; but if it is both necessary and useful, don’t hesitate to make it beautiful.”

So here at Advencher, I’ll continually strive to design and make genuine things that you might also want to use every day.

Pay It Forward

In starting a new brand, it was paramount for me to set a structure for paying some of our good fortune forward right out of the gate. We’ll donate 5% of all profits here to various organizations that help kids in need or support our environment. Charities that have personal meaning and importance to me, personally. See each product description for the specific charity it benefits.

Currently Donating To


The Trustees of Reservations protects and celebrates numerous natural properties and habitats throughout Massachusetts. I kayak, boat, camp, overland, and more on their protected lands!

Sharing the Journey

DanI owe a tremendous amount of my professional success to the knowledge shared by others. The early web, for me, was a fountain of free information as well as a supportive, generous community where I taught myself everything I use today. Starting a blog, speaking at events, and writing books on web design has not only given me a chance to help return the favor, but also has helped me codify my own grasp on a particular skill. We learn by doing and sharing. To continue that tradition, I'll be using Advencher Supply Co. as a case study to share thoughts on making merch, brand and product design, entrepreneurship, and cautious exploring.

Thanks for coming along on this journey with me.



Dan Cederholm, Founder